About Amber Equity
Operator-led private equity focused on durable businesses and traffic assets.
View portfolio
About Amber Equity
Operator-led private equity focused on durable businesses and traffic assets.
View portfolio
About Amber Equity
Operator-led private equity focused on durable businesses and traffic assets.
View portfolio
Operator-led by design
We’re operators first. We underwrite the plays we run and keep our incentives aligned with founders and investors.
Our approach is simple: clear governance, risk-first structures, and plain-language reporting—no hype, just compounding.
Operator-led by design
We’re operators first. We underwrite the plays we run and keep our incentives aligned with founders and investors.
Our approach is simple: clear governance, risk-first structures, and plain-language reporting—no hype, just compounding.
Operator-led by design
We’re operators first. We underwrite the plays we run and keep our incentives aligned with founders and investors.
Our approach is simple: clear governance, risk-first structures, and plain-language reporting—no hype, just compounding.
Operators first
Skin-in-the-game leadership with aligned incentives and real accountability.
Downside protection
Risk-first structures and clear guardrails protecting value at every stage.
Transparent reporting
Plain-language updates, clear governance, and focused KPIs.
Operators first
Skin-in-the-game leadership with aligned incentives and real accountability.
Downside protection
Risk-first structures and clear guardrails protecting value at every stage.
Transparent reporting
Plain-language updates, clear governance, and focused KPIs.
Operators first
Skin-in-the-game leadership with aligned incentives and real accountability.
Downside protection
Risk-first structures and clear guardrails protecting value at every stage.
Transparent reporting
Plain-language updates, clear governance, and focused KPIs.
Buy & build.
Programmatic buy-and-build opportunities.
JV & earn-out.
Flexible structures when fit suggests.
Hands-on rigor.
Operating focus from day one.
Buy & build.
Programmatic buy-and-build opportunities.
JV & earn-out.
Flexible structures when fit suggests.
Hands-on rigor.
Operating focus from day one.
Buy & build.
Programmatic buy-and-build opportunities.
JV & earn-out.
Flexible structures when fit suggests.
Hands-on rigor.
Operating focus from day one.
Process
01 — Discover & Fit: Investor fit, business fit, values fit—upfront clarity and plain terms.
02 — Onboard & Operate: Day-one playbooks, governance templates, and streamlined onboarding.
03 — Measure & Scale: Transparent KPIs, review cadence, and programmatic growth.
Process
01 — Discover & Fit: Investor fit, business fit, values fit—upfront clarity and plain terms.
02 — Onboard & Operate: Day-one playbooks, governance templates, and streamlined onboarding.
03 — Measure & Scale: Transparent KPIs, review cadence, and programmatic growth.
Process
01 — Discover & Fit: Investor fit, business fit, values fit—upfront clarity and plain terms.
02 — Onboard & Operate: Day-one playbooks, governance templates, and streamlined onboarding.
03 — Measure & Scale: Transparent KPIs, review cadence, and programmatic growth.
Founder / Managing Partner
Operator-led M&A and growth. Focus on durable businesses and traffic assets.
Partner, Strategic Growth
GTM, partnerships, and capital access. Builds distribution and strategic alliances.
Founder / Managing Partner
Operator-led M&A and growth. Focus on durable businesses and traffic assets.
Partner, Strategic Growth
GTM, partnerships, and capital access. Builds distribution and strategic alliances.
Founder / Managing Partner
Operator-led M&A and growth. Focus on durable businesses and traffic assets.
Partner, Strategic Growth
GTM, partnerships, and capital access. Builds distribution and strategic alliances.
Operators first
Skin in the game
Clarity
Fast Action
Operators first
Skin in the game
Clarity
Fast Action
Operators first
Skin in the game
Clarity
Fast Action
Sectors
B2B, software, traffic assets.
Geography
US, UK, EU.
Structure
Majority, minority with control, JV.
Sectors
B2B, software, traffic assets.
Geography
US, UK, EU.
Structure
Majority, minority with control, JV.
Sectors
B2B, software, traffic assets.
Geography
US, UK, EU.
Structure
Majority, minority with control, JV.
See full criteria
See more at /portfolio.
See full criteria
See more at /portfolio.
See full criteria
See more at /portfolio.
Ready to talk?
Book a call to discuss fit.
Book a call
Ready to talk?
Book a call to discuss fit.
Book a call
Ready to talk?
Book a call to discuss fit.
Book a call
Amber Equity®
Approach
Thesis
Process
Criteria
Contact
Email: info@amberequity.lt
Book a Call
Amber Equity®
Approach
Thesis
Process
Criteria
Contact
Email: info@amberequity.lt
Book a Call
Amber Equity®
Approach
Thesis
Process
Criteria
Contact
Email: info@amberequity.lt
Book a Call